Digital work order · No. 001 · Prepared 28 August 2026
The workshop is
running fine.
The website isn’t.
You already do the hard part: the reviews, the videos, the flyers, the work itself. Every one of them points at a website that undoes it. Here is what we found, what we would build, and what it costs.
Inspected
Before anything else
Four things you have already got right.
Your TikTok. Sixty-three videos of actual repairs, filmed in your workshop.
Your reviews. Specific, warm and unprompted. Nobody writes these for a bad job.
Nothing in this deck asks you to work harder
The problem in one picture
Every channel you run points at the same place.
Everything arrives here
Roughly 14 MB to load. Placeholder staff names still published. A booking form that cannot take a date. On a phone, the phone number is hidden.
You are not short of attention. You are losing it at the last step, which is the cheapest step to fix.
Ten checks, same as a WOF
Your digital inspection.
Digital health
Three passes. Seven fails. All seven sit on the website.
The good news
Every failed item is a website item. Nothing on this sheet asks you to change how you run the workshop, hire anyone, or spend a dollar on advertising.
Full detail: proautorepairs-audit.trailblazerpredictive.agency
Item 05, 06 and 07 in detail
What a customer actually finds.
Your team page, live today. It introduces your technicians as John Doe, Jane Smith and Robert Brown. Placeholder names the builder never replaced.
Your booking form. Name, phone, email, description. No date. No time. It is a contact form wearing a booking label, so somebody still has to ring back.
Your homepage on a phone. A pop-up covers the screen before anyone reads a word, and the Call button sits behind the menu.
Three of these are ten-minute jobs on a site that was built properly. On this one, they have been live since it launched.
Not our opinion
This is Google’s own report on your website.
PageSpeed Insights, 21 August 2026. Mobile 60, desktop 71. Google also reports “No Data” for real visitors, because nothing on the site measures them.
| What Google reports | Fixed |
|---|---|
| Homepage weighs about 14 MB. One photo alone is 6.2 MB. | ✓ |
| Unused JavaScript and unused CSS being shipped to visitors. | ✓ |
| Images not sized or encoded for the web. | ✓ |
| Accessibility 88: insufficient contrast, and controls with no name. | ✓ |
| Agentic Browsing 1 / 2: the accessibility tree is not well-formed. | ✓ |
| No real-user data, because no analytics are installed. | ✓ |
You can re-run this report yourself at pagespeed.web.dev any time, before and after.
Source: Google PageSpeed Insights
The easiest win in this deck
You have already written the good stuff. It is just not on your website.
| On your flyers | Flyer | Website |
|---|---|---|
| Free WINZ quotes, we can help | ✓ | ✗ |
| Car services from $99 | ✓ | ✗ |
| Buy 4 new tyres, free wheel alignment | ✓ | ✗ |
| $20 fuel or grocery voucher on 2+ tyres | ✓ | ✗ |
| Landline and email published | ✓ | ✗ |
Your flyer says “we keep you moving”. Your website says “powered by passion driven by service”. The flyer is better, and it is the one you cannot put in front of somebody searching at nine at night.
“WINZ quotes” is real, high-intent local search. Nobody in Papakura is competing for it online.
Sources: your own Facebook flyers, checked against proautorepairs.net
Twelve searches across ChatGPT, Gemini and Perplexity
We asked AI for a mechanic on your street.
ChatGPT, asked for the best mechanic near Red Hill and Croskery Road. It recommends GT Automotive at “2/18 Croskery Road”, praising them because they are “actually on Croskery Road”. 2/18 Croskery Road is your address.
Why that happened
ChatGPT read a third-party directory. Gemini, asked the same question, recommended you, and cited proautorepairs.net as its source. Same street, same question, opposite answers. The difference is which page the AI could read.
Named once in twelve
Across twelve tool-and-question combinations you were named once. Car Care Centre was named nine times, Bloxham Automotive eight. The tools keep citing MTA credentials and pages they can actually read. You have published neither.
Tested 21 August 2026 · screenshots in the full audit
How much Google trusts each website, out of 100
Nobody in Papakura has won this yet.
Every bar above sits inside the first four points of a hundred-point scale. Nobody near you has built any search authority at all.
Read that again
Every workshop near you is at or near zero. This is not a race you are losing. It is a race where nobody has left the line, and the first one with a real website takes it.
Why it matters
Trust is what decides who Google shows first, and increasingly what AI tools quote. It is built slowly, which is exactly why starting before your competitors do is worth more here than anywhere else.
Source: Ahrefs Domain Rating, August 2026
End of inspection
Recommended work,
in three stages.
Same as any job that comes through your door. Fix what is broken first, then make it work harder, then take the load off you. You authorise one stage at a time, and you only authorise Stage 01 today.
Stage 01 · Build
A website that works, that is yours, and that takes bookings.
Stage 02 · Get found
Show up when somebody searches, on Google and in AI answers.
Stage 03 · Automate
Stop losing the jobs that come in while your hands are busy.
You only commit to Stage 01 today
Start here
Build.
A website that loads, tells the truth about your team, publishes your prices and offers, and lets somebody book a WOF at nine at night without ringing you. Everything that failed the inspection sits inside this stage.
From $4,500
Website design & development
Website design & development · from $4,500
What we build, item by item.
Also in Stage 01
Optional. Wordmark, palette, type, asset library. Your current mark is strong; this sharpens it for screens. from $2,500
Hosting, SSL, security updates, uptime monitoring and developer time each month, supported from Auckland. from $100/mo
You own all of it
The domain, the site, the analytics account, the booking inbox. Everything lives in your accounts, not ours. If you ever leave, you leave with it.
Item numbers refer to the inspection sheet, page 04
Structure, not a design
What somebody sees on their phone, in order.
in Papakura
from $99
This is the running order, not the artwork. Design comes after we agree the structure and see your workshop photos.
Brand identity / logo refresh · from $2,500
Only if you want it. Your mark is already good.
The badge works. It is detailed, it is recognisable, and people in Papakura know it. What it is not is built for a phone screen, where it has to survive at the size of a thumbnail.
Our honest advice: the website is the leak. Do that first. Take the brand refresh when you want the van, the flyers and the site to finally match, and we will build the site so it drops straight in.
Optional · not required for Stage 01
Next
Get found.
A fast, honest website is the entry ticket. Being the one Google and ChatGPT name when somebody searches is the prize. Your competitors are already being named, not because they are better, but because they have published something worth reading.
Only worth doing once Stage 01 is live
Two things happen here
Get named by Google. Get named by AI.
SEO Essentials
Fix the foundation
Indexing, sitemaps, Search Console, site speed, and every existing page optimised for what people actually search. A keyword plan and rank tracking in Ahrefs, so you can see the position move.
from $1,000/mo
SEO Growth
Go after new ground
Everything in Essentials, plus two new keyword-targeted pages a month, link-building outreach, and a quarterly review against agreed targets. This is how you go after the searches nobody near you has published a page for, like WINZ quotes.
from $2,000/mo
Landing page build
One page, one offer
Single-purpose pages for a specific push: WOF season, tyre offers, WINZ quotes. Tracking baked in, so you know what the flyer drop or the boosted post actually returned.
from $850/page
Why this is Stage 02, not Stage 01. Sending more people to the site you have today would cost you money. SEO on a 14 MB site with placeholder staff names is paying to be found doing your worst work. Fix the shop, then open the doors wider.
Deliverable-based, tracked in Ahrefs, cancellable
After that
Automate.
You cannot answer the phone from under a car. Every call you miss is a WOF somebody books somewhere else, and you never find out it happened.
Only worth doing once the work is coming in
The jobs you are losing while your hands are busy
Four things that work while you do.
Chat agent setup
from $1,500Answers the questions you get twenty times a week on the website itself. How much is a WOF, do you do WINZ quotes, are you open Saturday, can I bring it in today. Books the slot or takes the details.
Voice agent setup
from $2,000Picks up when you are under a car. Qualifies the job, quotes what can be quoted, books the ones that are straightforward, and texts you the ones that need a person. Configured to your process, not a generic script.
Marketing automation build
from $3,500The one that pays for itself in a workshop: automatic WOF reminders. Six months after a service, the customer gets a message and a booking link. Plus follow-ups on quotes that went quiet, and a review request after every job.
Sales-process redesign
from $3,000Mapping how a job actually goes from first call to invoice, and closing the gaps where quotes go cold. For when you are big enough that jobs fall through the cracks between people.
Flows live in your accounts and are documented, so they keep running whether or not we do.
Every line, in plain English
The work order.
Starting prices in NZD. Nothing here is a quote until we have scoped it with you. Same names and numbers you will find on trailblazerpredictive.agency.
What we would actually start with
The website build and Site Care. That is the whole conversation today. Stage 02 and Stage 03 are on this sheet so you can see where it goes, not so you buy them now. We will tell you when you are ready for each, and we will tell you when you are not.
All prices NZD, GST inclusive · starting prices, not a quote
Four steps, and only one of them needs you
How it works.
What we need from you
Your service list and the prices you are happy to publish. Access to your domain and Google listing. Half a morning for photos. One person who can make the call. That is the lot.
What we will not do
Lock you into a contract you cannot leave. Hold your domain or accounts hostage. Sell you advertising before the website can convert it. Charge you for Stage 02 or 03 before you are ready for them.
Timing agreed with you before anything starts
One decision today
Everything else you
are doing already works.
Five stars from every customer who has left one. Sixty-three videos of your own work. Flyers with real offers on them. Neighbours naming you in local Facebook groups. The website is the one part that is letting all of it down, and it is the one part we fix first.
Authorise Stage 01
Recommended
Scoped and quoted properly before you commit to a number.
trailblazerpredictive.agency · hello@trailblazerai.nz
End of work order · No. 001
That is the whole plan.
One decision today.
Stage 01 is the website. Stage 02 and Stage 03 are there so you can see where it goes, and we will tell you when you are ready for each one. Nothing starts until we have scoped it with you and put a number in writing.
Authorise Stage 01
Say yes to Stage 01
We scope it with you, put the number in writing, and book the morning for photos.
Read the full audit again
Every finding in this deck, with the screenshots:
proautorepairs-audit.trailblazerpredictive.agency
Ask us anything
hello@trailblazerai.nz
We reply within one New Zealand business day.